Adaface Sample Meta Ads Questions

You are creating a campaign to promote a new vegan protein shake. The objective is to drive traffic to the product’s landing page. Which audience targeting approach in Meta Ads Manager would be most effective to reach users who are likely to be interested in this product? Consider that you want to avoid generic targeting while ensuring relevance to your product.

A: Target all users aged 18-65 in the United States.
            B: Use a Custom Audience of people who have visited health and fitness-related websites.
            C: Use Meta’s pre-defined audience for "Fitness and Wellness."
            D: Create a Lookalike Audience based on your website visitors who purchased similar products.
            E: Retarget users who engaged with your previous ads for similar products.

You're running a Meta Ads campaign for an e-commerce client, and your goal is to optimize for conversions. The campaign has been running for two weeks, and you've collected the following data:

What would be the most effective way to optimize this campaign for conversions?

A: Increase the budget for Ad Set 3, as it has the lowest cost per conversion.
            B: Pause Ad Set 3, as it has the lowest conversion value and highest cost per conversion.
            C: Allocate more budget to Ad Set 2, as it has a lower cost per conversion than Ad Set 3.
            D: Use the "Conversions" optimization goal and allocate budget to the Ad Set 1 since it has the lowest cost per conversion.
            E: Use the "Conversion Value" optimization goal and allocate budget to the ad set with the highest conversion value.

An online retailer currently relies on client-side pixel tracking to measure conversions and optimize their Meta Ads campaigns. However, recent changes in browser policies, the prevalence of ad blockers, and increasingly complex consumer paths to purchase have limited their ability to accurately track and optimize ads. They are considering implementing the Conversions API to improve results. Which outcomes could they realistically expect after implementing the Conversions API?
            
            A: Data transmission that’s less susceptible to browser restrictions and ad blockers
            B: Instant improvement in ad quality scores without changing creative or bidding strategies
            C: Flexibility to optimize ads for actions that occur deeper in the customer journey
            D: Automatic unlocking of exclusive market research features unavailable to regular pixel users
            E: Guaranteed compliance with all global privacy standards without additional effort