Adaface Sample Marketing Analysis Questions

You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data:
            
            - Total ad spend: $50,000
            - Total impressions: 500,000 across all channels
            - Total clicks: 25,000 across all channels
            - Total app downloads: 5,000
            - Total premium subscription sign-ups: 425
            - The marketing is split into Email marketing, Social Media ads and Google AdWords.
            - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing.
            
            Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns?

A: Social media ads, due to their largest contribution to app downloads.
            B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions.
            C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
            D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
            E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.

You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected:
            
            - Strategy A (Discount Offers):
                - Emails sent: 25,000
                - Open rate: 22%
                - Click-through rate (CTR): 5%
                - Conversion rate: 0.5%
                - Unsubscribe rate: 2%
            - Strategy B (Eco-Friendly Attributes):
                - Emails sent: 25,000
                - Open rate: 18%
                - Click-through rate (CTR): 4%
                - Conversion rate: 1%
                - Unsubscribe rate: 1.5%
            
            Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention?

A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement.
            B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact.
            C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns.
            D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.