Content Strategist Job Description Template

Elements to include in the Content Strategist Job Description template

Content Strategist Job Description Template/Brief

Content Strategist Job Profile

A content strategist is a professional who is responsible for the planning, development, and management of content for an organization or website. The content strategist works with the content team to create a content strategy that meets the needs of the target audience. The content strategist also works with the marketing and communications team to ensure that the content is aligned with the overall marketing and communications strategy.

Reports To

• Content manager
• Director of Marketing

Content Strategist Responsibilities

• Aligning content with the organization's overall marketing and communication strategy
• Creating a content strategy that meets the needs of the target audience
• Working with the content team to develop and implement the content strategy
• Managing the content team to ensure that the content is created and distributed on time
• Ensuring that the content is of high quality and meets the needs of the target audience
• Analyzing the performance of the content and making recommendations

Content Strategist Requirements & Skills

• A bachelor's degree in marketing, communications, or a related field
• 3-5 years of experience in content planning, development, and management
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Strong analytical and problem-solving skills
• Knowledge of content management systems and SEO

The importance of a good Content Strategist job description

Job seekers typically spend very little time reading job descriptions. With numerous postings to go through, they often just skim through them quickly.

This means your job description must be good, crisp, and engaging to attract top candidates and convey important information swiftly. A well-structured job description can make a significant difference in capturing the attention of the right talent.

Top organizations understand the importance of writing effective job descriptions for several reasons. They attract suitable candidates, precisely and accurately represent the job role, and can help form the basis for an Content Strategist interview. Additionally, they help outline your requirements for your ideal candidate and provide an opportunity to display your company values to the public.

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Things to avoid when writing a job description for Content Strategist role

When crafting a job description for a Content Strategist, it's crucial to strike a balance between being comprehensive and being concise. Avoiding common pitfalls can make your job posting more attractive and accessible to the right candidates. Here are a few key aspects to consider.

One common mistake is listing too many skills. This can overwhelm potential candidates and detract from the core competencies necessary for the role. It's important to focus on the essential skills, which you can find detailed in our comprehensive guide on skills required for a Content Strategist.

Using buzzwords can also complicate your job description. Terms like 'synergy', 'guru', and 'rockstar' are not only vague but can also mislead or turn away skilled professionals. It's better to use clear and precise language that accurately describes the role and its responsibilities.

Overemphasizing academic qualifications can exclude talented candidates who have gained relevant skills through non-traditional paths. Content strategy often involves skills not taught in academic settings, such as SEO, user engagement, and digital content trends. To effectively assess these skills, consider using a practical skills test, such as our Content Strategy Test.

What skills are important for Content Strategist role?

To create an effective job description for a Content Strategist, it's important to understand the key skills needed for success in the role. Skills like strategic planning, content creation, and SEO optimization are integral to the responsibilities of a Content Strategist.

For a comprehensive guide on the skills necessary for a Content Strategist, visit our detailed post on Skills Required for a Content Strategist. This guide provides an in-depth look at the capabilities that enhance performance in this role.

Identify the best Content Strategists for your open role

Recruiters often face the challenge of sifting through a mountain of resumes, even when they have a well-crafted job description. The sheer volume can be overwhelming, and it becomes difficult to identify which candidates truly stand out as the best fit for the Content Strategist role. This can lead to a time-consuming and sometimes ineffective hiring process.

Adaface skill tests can help streamline this process by pinpointing the most qualified candidates from the pool. Our content strategy test, digital marketing test, and SEO assessment test are designed to evaluate the specific skills needed for a successful Content Strategist.

To make your candidate screening more effective, you can take a quick product tour of our platform or sign up for a free plan to explore its features. These steps will help you use a trusted and accurate platform to find the best fit for your role.

Content Strategist Job Description FAQs

What is a Content Strategist?

A Content Strategist is a professional responsible for planning, developing, and managing content to achieve business goals. They ensure content aligns with the brand's voice and audience needs.

What are the key responsibilities of a Content Strategist?

Key responsibilities include content planning, creation, and management, conducting content audits, developing content strategies, and collaborating with marketing and design teams.

What skills are important for a Content Strategist?

Important skills include strong writing and editing abilities, SEO knowledge, analytical skills, project management, and familiarity with content management systems (CMS).

Who does a Content Strategist report to?

A Content Strategist typically reports to the Marketing Manager, Content Director, or Chief Marketing Officer (CMO), depending on the organization's structure.

Why is a good Content Strategist job description important?

A well-crafted job description attracts qualified candidates, sets clear expectations, and helps streamline the hiring process by outlining key responsibilities and requirements.

What should be avoided when writing a Content Strategist job description?

Avoid vague language, unrealistic expectations, and overly lengthy descriptions. Ensure the job description is clear, concise, and focused on essential skills and responsibilities.

How can recruiters identify the best Content Strategists?

Look for candidates with a strong portfolio, relevant experience, and a good understanding of your industry. Assess their strategic thinking, creativity, and ability to work collaboratively.

What are common requirements for a Content Strategist role?

Common requirements include a degree in marketing, communications, or a related field, experience in content creation and strategy, and proficiency with SEO and analytics tools.